Part of the appeal of turtle eggs is that they're seen as a potent aphrodisiac, something of a natural male enhancer, as Bob Dole would say. A Mexican environmental group has run up an interesting ad in hopes of playing on this myth to encourage men not to eat turtle eggs:
This has caused a bit of a ruckus with feminists who complain that it's playing on sexist stereotypes and exploiting women as sex objects:
I happen to think it's a splendid gimmick and I hope it gets a few turtle-egg-eating-men to stop. To the feminists, I say: Pick your battles, people! As kcatalyst commented, "It makes a lot more sense to have a scantily clad woman in this ad campaign than in basically all of the other ones."