FairerScience.org, one of the projects I'm working on, is considering having some swag made to give out to people at conferences where we'll be presenting or networking or that sort of thing. We don't want to spend loads of money, but we also want it to be nifty swag. One of our partners suggested mouse pads, but since none of the people in my office uses mouse pads, we nixed that. Another person suggested laser pointers, and I have no idea how much those run, but... what makes for good swag these days, anyway? Ideas?