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21 September 2009 @ 09:55 am

How many fonts on a one-page flyer is too many?

1 (screw text!)
There's no such thing as too many fonts!
I'm feeling: curiouscurious
Barryinthatoneway on September 21st, 2009 02:00 pm (UTC)
One for the title and one for the text is normal. Maybe there's something in the text that needs emphasis, so three is doable. After that, you're pushing the "font for font's sake" limit. IMHO, of course.
Coscos on September 22nd, 2009 07:17 pm (UTC)
Nahh, if you really need a separate font for emphasis, make it a font you can also use for the title.

Of course there are exceptions. Some flyers are deliberately multifont for a reason. But usually, stick to one or two.
phitotient on September 21st, 2009 02:09 pm (UTC)
Title, text, labels in graphics if you have graphics with labels in them.
Bad Rabbitzzbottom on September 21st, 2009 02:26 pm (UTC)
Header, footer and body.
Chancemiss_chance on September 21st, 2009 02:29 pm (UTC)
It really totally depends. If I'm talking to an inexperienced designer my personal suggestion is usually no more than two---one serif, one sans---plus, potentially a third (and fourth?) that is (are) already in the logo-type of the company/product/event/group being advertised. But see, picking your type-faces to work with the logo-type is its own kettle of fish, and it might be better to use a body-type that's also in the logo-type... or it might be better to stay away from it.

An experienced and clever designer can pull off more (or fewer) if they have a really good reason.
born from jets!!!catness on September 21st, 2009 02:40 pm (UTC)
An experienced and clever designer can pull off more (or fewer) if they have a really good reason.

... and taste.
The Future Holds Nothing Else But Confrontation: America Dunkieshawver on September 21st, 2009 02:45 pm (UTC)
Any document with more than one font or color annoys the heck out of me.
Haptotropehaptotrope on September 21st, 2009 07:56 pm (UTC)
I knew I loved you for a reason.
Spikespike on September 21st, 2009 04:25 pm (UTC)
ruthless compassion: blech!aroraborealis on September 21st, 2009 06:07 pm (UTC)
I have written all over the flyer that inspired this poll, but it's similar. Plus drawings and angled text.
Chancemiss_chance on September 22nd, 2009 03:24 am (UTC)
in case you're curious, I see neither reason nor taste in that particular one.
Stable Strangelet: ARRcuthalion on September 21st, 2009 04:44 pm (UTC)
One of the things you avoided by skipping burning man this year is seeing the latest
Bureau of Erotic Discourse fliers
in all the portaloos.

I meant to deface one of these with a big design critique but I never had a Sharpie at the right time. But... five fonts (including MS Comic Sans), seven colors of text, scare quotes, italics, and underline! (plus, it was designed at screen resolution and printed blurry).

I chose "Four fonts is too many" but "use one or two" is a better guideline than "don't use four".

Edited at 2009-09-21 04:44 pm (UTC)
ruthless compassion: blech!aroraborealis on September 21st, 2009 06:08 pm (UTC)
Nice example! So classy.
wriszwrisz on September 21st, 2009 09:40 pm (UTC)
I agree,

but to say two is to ingore all the exceptions. Not four is more accurate.

maybe two plus only one exception if necasary.
Paulo: Glassesearthling177 on September 22nd, 2009 12:17 am (UTC)
Well, it depends...
I chose "no such thing as too many fonts" -- but I think it depends. A flyer for a desktop publishing company can get away with far more fonts ("Look at some stuff we have!") than a normal flyer. And it also depends so much on the font combination, sometimes even just two fonts is too much when people with no taste mix the wrong ones.

Some designers will tell you that even just one font is too many if you selected Comic Sans. Although Comic Sans is not among my favorite fonts, I have nothing against it, I'd use it under special circumstances... just give me a few days to think of a couple... ;-)

However, and not everyone will be old enough to remember this, it's been claimed that even just one font is too many if the font is San Francisco... ;-) Sample of San Francisco on Wikipedia