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02 November 2009 @ 12:23 pm
Some phrases just work for me, in a way that I can't fully explain. Most recently, I noticed this about the phrase "ice cold" as applied to beverages. We were walking by a bar advertising ice cold Miller on their sidewalk sign, and though I don't particularly care for Miller, I found myself almost mystically drawn toward the bar.

Ice cold milk, ice cold soda, ice cold beer, ice cold gin ...

What is it about that descriptor that makes it so nummy?

What are other phrases that are similarly magical?
Beahbeah on November 2nd, 2009 05:43 pm (UTC)
I happen to like "piping hot" as well. And "free" is a big one for many people.
ruthless compassion: pouncearoraborealis on November 2nd, 2009 07:09 pm (UTC)
Piping hot!
funner'n a sack a weaselsmoominmolly on November 2nd, 2009 05:45 pm (UTC)
"Fresh baked" and "brand new".
Bad Rabbitzzbottom on November 2nd, 2009 05:52 pm (UTC)
"fresh baked"
"yard/garage/barn/porch/estate sale"
blk: rangeblk on November 2nd, 2009 06:12 pm (UTC)
fresh baked yard sale?
Bad Rabbitzzbottom on November 2nd, 2009 06:13 pm (UTC)
Only at those of a more "herbaceous" variety.
cinnabarinecinnabarine on November 2nd, 2009 06:03 pm (UTC)
"fresh ground":

coffee, pepper, spices, textbooks...whatever, it'll be tasty. And I echo the "fresh baked" as well. Also, "rich and creamy."
DancingWolfGrrldancingwolfgrrl on November 2nd, 2009 06:15 pm (UTC)
I have a kind of inordinate love for "crispy," which might be predictable, given my unnatural hate for "mushy."

Although I don't have the same kind of psychological reaction, I find that the words "our own" or "house-made" often mean that something awesome is about to happen inside my mouth.
Ees Meeimvfd on November 2nd, 2009 06:25 pm (UTC)
What are other phrases that are similarly magical?

Yes, although I can't share them on account of the roommate rule.
Susan Constantsconstant on November 2nd, 2009 06:28 pm (UTC)
Unfortunately, I have a weakness for the word "Starbucks" which is kind of objectively horrible.

I used to be a fan of drizzled and frizzled, on menus, and was powerless to resist especially the latter.

I can also share the dark side magical words if you want. I know 2 of them.
ruthless compassion: martini handsaroraborealis on November 2nd, 2009 07:10 pm (UTC)
Oh, sure, let's hear the dark side, too.
Susan Constantsconstant on November 2nd, 2009 07:12 pm (UTC)
One phrase is "hot and crusty" - it's a bakery in Penn Station, where everything looks delicious, but the name just turns me off. Hot baked goods, mmm. Crusty baked goods, mmm. But "HOT AND CRUSTY" just clicks something in me.

The other less subjective one is "full-blown." Because [disease] is bad, but "full-blown [disease]" is horrifying.
Rowan: Lickingmzrowan on November 2nd, 2009 06:39 pm (UTC)
For me, "vegetarian", especially when applied to something I don't get to eat very often (e.g. caesar salad). Also "all day", when followed by "breakfast".
harimad on November 2nd, 2009 10:00 pm (UTC)
Caesar salad is supposed to be vegetarian. Not vegan, though.
Rowan: Fallmzrowan on November 2nd, 2009 10:01 pm (UTC)
As in, it's not supposed to have anchovies in the dressing?
BOB!!: Traincruiser on November 3rd, 2009 12:04 am (UTC)
Isn't fish a vegetable?
harimad on November 3rd, 2009 01:53 pm (UTC)
Correct. The original[1] dressing has an egg, salt, pepper, garlic, olive oil, wine vinegar, lemon juice, and parmesan on top. One of the leading contenders for original includes anchovy, another may have included Worcestershire sauce.

Some reports indicate that Caesar Cardini said anchovies had no place in his salad, instead the flavor should come from Worcestershire sauce. Which cracks me up because guess what's in Worcestershire sauce?

[1] Originals, since there's some dispute. There are two or three leading contenders.
harimad on November 2nd, 2009 06:50 pm (UTC)
Garlicky [something appropriate]. Especially if butter or oil is also involved.
Chipceo on November 2nd, 2009 07:22 pm (UTC)
The silly thing about this "ice cold beer" thing is that beer isn't supposed to be served ice cold, as that deadens the taste. But they promote mass-market beer that way because otherwise you'd taste how nasty it is.
T Streichsweetbaboo on November 2nd, 2009 07:33 pm (UTC)
"Recently tested"
Beowabbit: Food: Spam musubibeowabbit on November 2nd, 2009 08:27 pm (UTC)
Ice cold pizza, ice cold stew, ice cold sausage. I dunno, I must not have the same sort of reaction to that phrase you do; it’s not working for me.
Words of Fire on the Surface of the Worldinfinitehotel on November 2nd, 2009 09:17 pm (UTC)
In terms of menus, I'm nigh-compelled to order any item that includes the description "with avocado and bacon".

Ellen: write me pornkeyne on November 3rd, 2009 03:03 am (UTC)
Mmm. (And I'm not even a fan of avocado. But turkey club with avocado and bacon? Sure, I'm all over that!)
lazyz: cavedrawinglazyz on November 3rd, 2009 03:11 pm (UTC)